Mission: Delivering transformational insights and actionable marketing guidance globally

Transformational: Good research is easy to find. However providing transformational insight and guidance — both vertically and horizontally throughout an organization — is what sets SoundView apart.

Actionable: Our sole purpose is to grow your business — and to do that, we strive for objectivity and transparency. No filters. No bias. No ownership.

Actionable: Our sole purpose is to grow your business — and to do that, we strive for objectivity and transparency. No filters. No bias. No ownership.

Our Philosophy: Everyone who sells a product is a retailer. And retail is furiously evolving. Retailers are trying to sell everything, brand equity is getting diluted and therefore maintaining a competitive advantage is more challenging than ever.  So whether you are vertically integrated and operate your own doors or sell your product through a reseller — intimately knowing the customer and predicting tomorrow’s demands are mission-critical to short and long term success.

Our Focus: Our belief (and our focus of expertise) is that five key disciplines solve the majority of a client’s needs.

Z

True Brand Positioning

Z

Proper Customer Segmentation

Z

Consistent Customer Contact

Z

Creative Brand and Market Tracking

Z

Integrated New Product Introductions

Our Focus: Our belief (and our focus of expertise) is that five key disciplines solve the majority of a client’s needs.

Z

True Brand Positioning

Z

Proper Customer Segmentation

Z

Consistent Customer Contact

Z

Creative Brand and Market Tracking

Z

Integrated New Product Introductions

Mission Products

We work with SoundView because they get the job done. I do not have the time to oversee what they do…we talk objectives and strategy and they always deliver above my expectations.

— CMO, RETAILER

Organic Valley

They are fast, smart, strategic and always provide actionable results.

— CMO, CPG

Nice Pak

All they want to do is build the business. I like that they do not hand off my work to junior people. I sleep easy at night knowing they are on the case. That is why we have worked with SoundView for years.

— HEAD OF RESEARCH, CPG

INDUSTRY BREAKDOWN

Client work includes, but not limited to the following (for B2B and Direct to Consumer)

CONSUMER GOODS

Household Goods
Package Goods
Paper
Soft Drinks
Spirits/Beer

PHARMACEUTICAL

Rx
OTC
Devices
Consumers / Patients
HCPs

RETAIL

Apparel
Convenience
Grocery
Mall
Restaurant

PERISHABLES

Beef
Cheese
Milk
Produce
Snack

HOSPITALITY / TRAVEL

Cruise
Gaming
Hotel
Parks

MEDIA

Broadcast
Internet
Magazine
Social

FINANCIAL SERVICES

Credit Cards
Insurance
Life Insurance

MISCELLANEOUS

Gas
Oil
Not-for-Profit
E-Learning

Research Capabilities

SoundView has extensive experience in the following study-types.

Z

TARGETING

Attitude & Usage
Segmentation

Z

BRAND POSITIONING

Positioning Development
Communications Testing

Z

PRODUCT OPTIMIZATION

Conjoint
Discreet Choice

Z

NEW PRODUCTS

Screening
Forecasting
In Home Use Testing
Simulated Test Markets
Usability Studies

Z

TRACKING

Customer Tracking
Advertising Tracking
Advertising Effectiveness

Z

QUALITATIVE

Ideation
Focus Groups
Triads / One-on-Ones
Expert Interviews
Pop-Up Research

ABOUT US

Patrick Moore

PATRICK MOORE MANAGING PARTNER

Quantitative & Analytics

patrick@svresearch.net
Cell: 917-620-5339

Patrick has been a marketing consultant for the past twenty-five years. His unique ability to quickly ascertain a client’s needs and translate those needs into delivering world-class insights is what sets Patrick apart from his peers.

Patrick has his BA in Economics from the University of Michigan and his MBA from The Stern School of Business at NYU.

Brian Gordon

BRIAN GORDON MANAGING PARTNER

Strategy & Implementation

brian@svresearch.net
Cell: 917-880-5744

Brian has also been in marketing for more than twenty-five years. His ability to work cross-functionally and vertically within an organization while focusing on delivering business-building plans makes Brian a unique partner in any assignment.

Brian has a BA from the University of Pennsylvania.

Tae Kim

TAE KIM MANAGING PARTNER

Advanced Statistical Analytics

Tae served in various investment banking roles involving structured credit products prior to joining CM&B as quantitative analyst in 2008. He also conducted extensive modeling and analytics work as a risk management consultant and was an assistant economist at the Federal Reserve Bank of New York.

Tae graduated with a BA in Economics and Political Science from Yale and has an MBA in Finance and International Business from the Columbia Business School.

John Bartolomeo

JOHN BARTOLOMEO MANAGING PARTNER

Strategy & HealthCare

John has been in marketing research for more than 30 years. John brings a senior-level executives perspective to every assignment with a world-class ability to translate and communicate the findings into distinct competitive advantages. John also runs the Health Care Practice, bringing global experience across multiple categories.

John has a BA from Fordham University and a Ph.D. from the University of Pennsylvania.

Henry Gamse

HENRY GAMSE MANAGING PARTNER

Segmentation, Targeting and Positioning (STP)

Henry has dedicated his education and professional career to marketing research. He leads our STP Practice and has conducted countless studies in virtually every industry around the globe; there is simply no one that has more marketing research experience than Henry. He is also an established speaker and author on market research.

Henry received his ABD (Social Psychology Doctoral Program), MS (Experimental Psychology) and MBA (in Marketing Research) from Syracuse University.

Some of our clients
  • CRUMBS BAKE SHOP
  • DAP
  • FLEET
  • GRYPHON INVESTORS
  • GUARDIAN
  • HESS
  • HOLIDAY INN
  • LEARNVEST
  • MISSION PRODUCTS
  • NIAGARA

ENGAGEMENT DETAILS

=

CLIENT REPORTS

CEO, COO, CMO, Head of Insights / Innovation MR Executives / Staff

=

CLIENT REVENUE

$50M – $10B (Public and Private)

=

GEOGRAPHY

US and International

=

SR. LEVEL MANAGEMENT

Over 90 years combined experience.

=

CONTINUITY & SPEED

We manage and oversee every facet of the assignment. No hand-offs allows us to provide solutions quickly.

=

ACTIONABLE

We ensure that every question, insight and recommendation is actionable.

COUNTRY COVERAGE

Including, but not limited to:
Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Egypt, France, Germany, India, Ireland, Israel, Italy, Japan, Mexico, Portugal, Russia, Saudi Arabia, South Africa, Spain, Switzerland, Turkey, United Kingdom, United Arab Emirates, United States

Country Coverage

Contact Us

  • This field is for validation purposes and should be left unchanged.

LOCATIONS

Weston, CT (917-880-5744)
Phoenix, AZ (917-620-5339)

SOUNDVIEW RESEARCH

DELIVERING TRANSFORMATIONAL INSIGHTS AND ACTIONABLE MARKETING GUIDANCE GLOBALLY